The historic Sunbeam factory in Wolverhampton, once home to the record-breaking Sunbeam Blue Bird car of the 1920s, is being revitalised as a £15 million build-to-rent residential development. Pinnacle Architecture, working with local developer Paragon Living, is spearheading the project, which aims to merge the site’s industrial heritage with modern living.

The factory, located on Paul Street, had fallen into disuse in the late 1980s after nearly a century of car and motorcycle production. The redevelopment plan seeks to create 182 apartments across multiple phases, with the first 40 units already completed and fully let. Phase two launched recently, attracting significant interest with over a third of apartments reserved within days, while phases three and four are planned for early next year.

Pinnacle Architecture has prioritised preserving the building’s character, retaining original brickwork, period windows, and vaulted interiors. Loft-style units have been added to maximise space, blending historic features with contemporary design. Residents will benefit from amenities including a fitness centre, gym, lounge areas, co-working spaces, private gardens, and car parking.

Managing director Hurnake Singh Johal highlighted the care taken to honour the building’s heritage while creating high-end build-to-rent accommodation for the region. Paragon Living chief executive Robbie Hubball noted the development’s success is driven by quality, design, and convenience, positioning The Sunbeam as a sought-after lifestyle destination.

The project demonstrates how adaptive reuse can breathe new life into historic industrial sites, combining heritage preservation with modern urban living to meet growing demand for premium rental accommodation.

See how Wolverhampton’s Sunbeam factory is being reimagined as a landmark residential destination.