GROHE is using the World Architecture Festival in Miami as the launchpad for its newest premium design platform, GROHE SPA. While the festival is rooted in architecture and design, the move has implications for sectors that depend on future-focused infrastructure planning, including supply chains and large-scale commercial developments where design and sustainability increasingly influence investment decisions.

For the first time, the festival is being hosted in the United States, drawing global architects, developers and specification leaders. As the founding sponsor of the event, GROHE is positioning itself at the centre of conversations shaping the next generation of built environments. The company argues that water-focused design can enhance wellbeing and improve the human experience of commercial and residential spaces.

At the event, GROHE is rolling out a preview of GROHE SPA, described as its new expression of wellness through water. The showcase highlights three upcoming product categories designed to influence how future buildings integrate water into space planning. 

Atrio Private Collection offers custom finishes and exclusive materials. Allure Gravity emphasises minimalist engineering. AquaTiles integrates water control technology directly into tiled surfaces for uninterrupted aesthetics.

The full commercial launch is planned for late 2026 as GROHE seeks to expand its presence in premium design and specification markets. The brand is also exhibiting technologies from the wider LIXIL group, including GROHE Blue, which dispenses filtered chilled and sparkling water directly from the tap, and Japanese tile brand INAX, known for its refined architectural finishes.

Beyond product innovation, GROHE continues its long-standing Water Research Prize, which funds research addressing water scarcity. This year’s award went to the Waterspaces project in Mexico City, a solar powered installation that captures and purifies rainwater for community use.

GROHE’s presence at the festival underscores how design, sustainability and water management are converging across global development projects.

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